FTC Seeks Additional Public Comment on Advertising to Kids in Digital Media

FTC seeking Comments in Conjunction with an October Event to Examine Children’s Ability to Distinguish Digital Ads from Surrounding Content

NEW YORK: The Federal Trade Commission is seeking additional public comment on Advertising to Kids in Digital Media; on how children are affected by digital advertising and marketing messages that may blur the line between ads and entertainment. Marketers increasingly reach children via digital media, including by embedding advertising in video sharing platforms, social media platforms through influencer and celebrity posts, games, virtual worlds, and other digital environments.

The FTC is seeking public input in conjunction with an October 19, 2022 event that will examine these topics.

The public will have until November 18, 2022, to submit Additional Public comments on Advertising to Kids in Digital Media to accommodate those who wish to provide input on the topics discussed at the October digital advertising event. Information on how to submit a comment is available on the event page. Submitted comments will be posted to Regulations.gov. The staff has reviewed comments previously submitted in response to the FTC’s announcement in May about the October event, and those commenters can resubmit their comments on Regulations.gov or submit additional comments.

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August 24, 2022