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In a quirky new ad film featuring the unique cast, &PrivéHD announces foreign movies that hit home with Privé World Box Office
MUMBAI: While Cinema is said to be a universal language, most of us grew up watching only Indian or Hollywood movies. However, of late, viewers increasingly value the quality of storytelling and entertainment over the language of the content itself. The premium destination of nuanced cinema, &PrivéHD is known for its curation of films that allow countless movie lovers to indulge a level deeper and feel the other side of the story. To these passionate movie buffs who are constantly on the lookout to discover quality content, the channel has gone a step ahead in bringing a wider world of entertainment available from across the globe to their TV screens. Starting Friday, March 5th, weeknights at 9 PM, &PrivéHD, presents ‘Privé World Box Office’ a collection of enjoyable, must-watch movies from around the world with familiar themes, varied genres that promise to entertain.
Unveiling the disruptive offering, &PrivéHD has rolled-out a light-hearted campaign urging viewers to ‘feel at home with world movies, no matter the language’. The campaign depicts a relatable situation in a foreign language through the lens of a typical Indian family. Marking the return of remarkable actor and filmmaker Deepak Tijori on the screen along with the evergreen Renuka Shahane who together essay the role of the parents. The film also features young internet sensation Rohit Saraf as the prospective suitor for their daughter seeking to win them over. In a fun-filled banter amongst them, the slice-of-life film brings alive a familiar feeling in various foreign languages, making it an extremely entertaining affair.
Bringing new premieres every week, &PrivéHD’s Privé World Box Office promises entertainment for everyone with movies of varied themes and genres. With a new movie released every Friday at 9 PM airing for the entire week till Thursday, the unique scheduling makes it convenient for viewers to tune-in and catch new premieres every week on &PrivéHD. The line-up includes movies that are each blockbuster in their country of origin with titles from varied genres ranging from romantic dramas and comedy to fantasy and adventure.
In the mood for action? Watch the latest installment of the biggest French action franchise which is fast and a bit curious, Taxi 5. For some terrifying horror, watch the top-grossing Norwegian monster movie, Ragnarok. And for the lovebirds this season, watch out for the craziest French love story, ‘Love Me If You Dare.’ Some of the other titles include Arab Idol (Arabic), Fonzy (French), The Farewell (Mandarin), Headhunters (Norwegian), Utøya: July 22 (Norwegian), Pain And Glory aka Dolor Y Gloria (Spanish) among others.
Speaking about the launch, Prathyusha Agarwal, Chief Consumer Officer, ZEEL said, “The consumer appetite for world-class movies transcending languages, has been witnessing a rise by leaps and bounds across consumption platforms. Various insights further suggest that viewers are more accepting of content in foreign languages with subtitled content being a preferred choice. The evolving preferences of our consumers assure us of our understanding of the non-conformist viewer and going a step beyond in enabling our viewers to discover great content beyond mainstream Bollywood and Hollywood, leading to the inception of Privé World Box Office. The campaign has been crafted with insights that aim to bridge the gap between the Indian film fans and the universal narratives in foreign language films,
Thus, arriving at Foreign movies with familiar themes that will make you ‘Feel at home, no matter the language’. The ensemble cast of Deepak Tijori, Renuka Shahane, and Rohit Saraf brings together both the past and the future of Indian movies and should help us generate curiosity and high buzz for this new offering.”
Sharing his views, Rohit Saraf said, “Being a movie lover myself, I have always been on the constant lookout for great stories that have not only inspired me as an artist but entertained me as a viewer too. That’s also how I’ve come across some really exciting movies from all over the world. I strongly believe that emotions surpass language which is why you are instantly drawn to great stories. I feel thrilled to have collaborated with &PrivéHD that brings such entertaining and enjoyable foreign language movies to Indian TV screens with Privé World Box Office.
In my journey as an actor, I’ve had the brilliant opportunity to have experienced international cinema with my Norwegian film, ‘What People Will Say’ that even went on to receive an Academy Award nomination. Thus, I am personally excited to watch the Norwegian movies Utøya: July 22, Ragnarok, and Headhunters as part of the line-up. As the campaign film beautifully depicts, each movie, with its relatable and familiar themes, will truly make you feel at home, no matter the language. I had a brilliant time shooting with Deepak Sir and Renuka Ma’am and I can’t wait for the premieres on &PrivéHD.”
Speaking about the same, Renuka Shahane “I’ve had a colorful journey as an actor and now a filmmaker with the privilege to have worked across mediums, regions, and industries. With &PrivéHD’s Privé World Box Office, I feel thrilled to be a part of the conversation around foreign films that make you feel at home. The campaign film beautifully brings this alive through a fun family banter and I had a great time shooting with Deepak Tijori, Rohit Saraf, and Sanaya Pithawalla. Being a movie buff, I feel immense joy to see &PrivéHD takes the giant leap by bringing a range of must-watch movies from around the world that is sure to entertain Indian movie lovers. This initiative truly brings the world to your TV screens and I’m personally excited about watching the premieres on the channel.”
Sharing his views, Deepak Tijori said, “It’s great to see how cinema is gradually transcending borders and opening up foreign content to movie enthusiasts all over. As an actor and filmmaker, I always take inspiration from such movies which help us work towards bringing our audiences great films. The wonderful movies as part of &PrivéHD’s Privé World Box Office is a step in this direction with a promising library of must-watch foreign films that each strike a chord and hit home with their relatable themes, emotions, and storylines. I had great fun shooting for the campaign film and I am extremely excited to witness a new foreign movie every week on Indian TV screens with &PrivéHD.”
The campaign is running across TV and digital.
source https://nrinews24x7.com/rohit-saraf-renuka-shahane-and-deepak-tijori-feel-at-home-no-matter-the-language-with-must-watch-movies-from-around-the-world/?utm_source=rss&utm_medium=rss&utm_campaign=rohit-saraf-renuka-shahane-and-deepak-tijori-feel-at-home-no-matter-the-language-with-must-watch-movies-from-around-the-world
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